Amanda Ghost

What educational qualifications do you insist on (if any)? / Do you require your PA to have a degree?

It is usually protocol for my PA to have a degree but in the rare instance you find someone who is driven and goal-seeking despite not having a degree (then I wouldn’t insist on one).

Would you agree that behind every great business leader is a great PA? 

I believe so – without one, it would be nearly impossible to juggle the many roles that a leader takes on. As for myself, as a music producer, an artist, a songwriter and film & television producer, there is no way I could manage the constant flow of work coming in.

What makes a great PA over a competent PA?

A great PA anticipates needs. They step into their boss’s shoes and ask what they would do in any given circumstance. It’s having a sharp eye for the little things that could easily be overlooked.

A great PA anticipates needs. They step into their boss’s shoes and ask what they would do in any given circumstance.

Do you think the importance of emotional intelligence in a PA is sometimes overlooked for a strong skill set?

Absolutely. I don’t think anyone wants someone who is cold or clinical. They have to have compassion for the industry they are within. They have to excel at reading people and their dispositions which is essential considering the amount of associates they deal with on a daily basis.

Would you agree that chemistry is the key ‘ingredient’ for a successful long term working relationship between a PA & Principal?

I believe that chemistry is a key ingredient in the sense that you have to trust your PA. They are the ones dealing with your day to day, not only in your business life but on many occasions your home life as well.

What key attributes, traits and skills do you look for above all others when employing a PA?

A driven personality, someone who is knowledgeable about the industry they are in and someone who is absurdly organised.